Cisco Secure

Brand Strategy, Brand Identity System, Web Design

Brand Identity for a comprehensive suite of cybersecurity solutions designed to safeguard organizations from threats, enhance network security, and ensure secure access.

Role:
Head & Manager of Design, Duo Security

In-House Team:
Andrew Hickey, Ben Armes, Chelsea Lewis, Chrysta Cherrie, Emily Rosen, Hafsah Mijinyawa, Marla Jones, Martin Thoburn, Ben, Pete Baker, Rik Cordero, Steven Samuels, Tracy Toepfer

My team and I at Duo Security developed a comprehensive set of brand guidelines for Cisco Secure, the newly established cybersecurity division under Cisco. The objective was to create a fresh and distinctive brand identity that aligns seamlessly with Cisco’s established brand while highlighting Cisco Secure's unique focus on cybersecurity. We aimed to craft a unified document that both internal teams and external partners could use to understand the new color palette, design language, and voice/tone.

This document also features their suite of branded internal assets, including email signatures, presentation templates, digital backgrounds, merchandise, and more. We included a detailed list of 'dos and don'ts' to ensure brand consistency, along with numerous impactful examples to set a high visual standard. Additionally, we created sophisticated design templates for social media, email marketing, display banners, OOH ads, motion design videos, and more, ensuring a cohesive and professional presence across all platforms.

Brand Guidelines

With our deep experience in cybersecurity and a thoughtful approach to the industry, we’ve put together a Brand Playbook that goes beyond just the basics. It’s packed with insightful guidance and strategic tips for every element of brand execution. Inside, you’ll find clear tone-of-voice “dos & don’ts” for our copywriters, helping to create a unified and distinct brand presence. We’ve woven a consistent thread of cybersecurity expertise throughout, empowering Cisco Secure’s content creators to represent our brand in a compelling and cohesive way across all marketing channels.