Duo Security
Brand Identity Evolution, Web Design, Atomic Design System
Website evolution for a cybersecurity provider who offers multi-factor authentication, secure access, and device security.
Role:
Head & Manager of Design, Duo Security
In-House Team:
Andrew Hickey, Chrysta Cherrie, Emily Rosen, Kate Billerbeck, Pete Baker, Thu Pham, Tracy Toepfer
The Duo Security team aims to provide a secure and seamless user experience while protecting against digital threats. My role involved a complete redesign of their website, focusing on refreshing their brand identity and enhancing their digital presence through a comprehensive creative direction in colors, typography, design, and overall styling.
The goal was to develop a distinctive and memorable visual identity that signifies Duo Security’s commitment to trust and security. In crafting the website’s style guide, I chose a color palette and typography that reflect Duo Security’s core values of reliability, innovation, and trust, resulting in a cohesive brand identity that aligns with their mission and resonates with their audience.
Navigation Overhaul
We exposed more site navigation to streamline the user experience, creating a faster and more efficient way to find information by providing clear, intuitive access to key content areas directly from the homepage.
Homepage Evolution
Over the years, the website homepage has evolved to showcase a broader range of cybersecurity products, reflecting the company's expanding offerings and commitment to comprehensive, cutting-edge protection solutions.
Product Pages
We evolved the product pages to optimize for SEO and bring clarity to complex offerings by using unique collages that visually simplify and organize product information, enhancing both discoverability and user understanding.
Footer Evolution
We simplified the footer and created more space to enhance lead generation opportunities, allowing for a cleaner design that better directs users toward key conversion points and actionable resources.
About Duo
We have revamped the "About Us" section to effectively reflect our culture and values, presenting them in an engaging manner that appeals to top talent.
Customer Stories
We redesigned our case studies to include filtering by initiative, industry, company size, and company, while streamlining individual stories into a consistent challenge/solution format, making it easier for users to find relevant success stories and understand key outcomes at a glance.