Decipher
Brand Identity System, Web Design, Art Direction
Brand Identity for an editorial site dedicated to providing a platform to inform, educate, and inspire people on the topics of information security and privacy.
Role:
Head & Manager of Design, Duo Security
In-House Team:
Andrew Hickey, Ben Armes, Chelsea Lewis, Chrysta Cherrie, Emily Rosen, Hafsah Mijinyawa, Marla Jones, Martin Thoburn, Ben, Pete Baker, Rik Cordero, Steven Samuels, Tracy Toepfer
Decipher Sec, a leading online cybersecurity magazine offering in-depth, evidence-based insights on the latest in cybersecurity, was created by our in-house design team at Duo Security. We developed the new brand and website from the ground up, analyzing competitors to strategically position Decipher Sec as the premier resource for cybersecurity news and analysis.
Our work included developing the comprehensive Decipher Sec Brand Playbook, creating a range of dynamic brand illustrations, and building the website. Through multiple UX and design sprints, we created a modern, user-friendly interface that meets the needs of its audience while reinforcing Decipher Sec's authority in the cybersecurity field.
To promote and introduce Decipher to the world, we orchestrated a targeted launch campaign that included strategic partnerships, press releases, and social media outreach, ensuring maximum visibility and engagement from the cybersecurity community.
The Brand Playbook
We created highly comprehensive and user-friendly brand guidelines for Decipher Sec, aiming to establish a powerful resource for maintaining brand consistency. Our approach ensures that Decipher Sec’s content creators can effectively uphold the brand’s integrity across all marketing channels, from the website and fonts to illustrations and beyond, allowing the magazine curator’s to create their own assets with little creative assistance needed.
System
We created a sleek and graphic illustration style that combines clean lines and abstract shapes to visually communicate complex cybersecurity concepts with clarity and sophistication.ring consistent, on-brand visual content.
Colors
We developed a color palette that combines coral and vibrant greens with contrasting neutrals, creating a professional yet dynamic look that emphasizes clarity, trust, and innovation in the cybersecurity field.
Font
We chose the DIN font to deliver a crisp, contemporary, and easily readable typeface that improves clarity and communicates a sense of accuracy and expertise.
Digital
We provided plug-and-play files for content creators that feature illustrations and text, streamlining the design process and ensuring consistent, on-brand visual content.
